Marketing Your Home Care Business With Your Own Book
by, 09-12-2008 at 03:34 PM (1741 Views)
In the past, writing your own book has been considered a time consuming and expensive process. Self-publishing is a wonderful way to get your book on the market, but how? Most business owners have no idea where to start or how to proceed. Now there are many options that make the process easy and inexpensive.
Having a book “ghostwritten” for you is a very viable option, keeps the “hassle factor” minimal, and gets your book in your hands much faster than doing it yourself. Ghostwritten books of all genres have become very popular. But the typical cost to have a book ghostwritten by a proven writer is somewhere between $30,000 - $50,000 on average. Dan Rather, William Shatner, Hillary Clinton, Lee Iacocca - and so many more famous people- had books ghostwritten for them – and they became best-sellers!
Having your own book opens many doors:
Imagine the attention you will get in your community as you become the “go-to expert” for your elder care or senior service business.
Speak to more groups.
Turn more leads into client
Gain the trust of more referral sources.
Enjoy “the instant credibility factor”.
Today there is a “low cost” way to have your own book, and enjoy the credibility and trust that comes with being an author.
Keith Ferrazzi from Fast Company comments on the power of being a published author- for you and your business: While following these steps, I guarantee you'll begin to see your personal and organizational cachet grow in the marketplace. And if you complete step five (writing a book) and have that book in hand, you'll enter a club I never knew existed before I was a published author. Because being a thought leader does take hard work, people have tremendous respect for those who have taken it to the final stage. And they put their money where their mouth is….
Wall Street Journal, Career Journal Build Your Own Brand To Rev Up Your Career William Arruda says: “Whether you're a sole proprietor, president of a small business or a large-company manager, you must differentiate yourself to succeed. This requires understanding, building and communicating your unique personal brand.”
In response to this need, companies like LTC Expert Publications developed a 130-page book for elder care and senior service providers called: “The Senior Solution: Secrets to Maintaining Independence and Choice for Life.” This exceptional book, ghostwritten by Valerie VanBooven RN BSN, has customizable portions throughout. Except for completing the template for the customized chapters and book cover, all the work is done for the business owner. Within 30-60 days, they become an author of a great book.
Imagine this conversation: “Hello, Melissa. My name is Jim Brown and I’m the author of the book “The Senior Solution: Secrets to Maintaining Independence and Choice for Life.”
Maybe you’ve read it. It’s a great book on the subject of elder care. I understand that you are the program chairperson of the local Women’s Business Owners Association and I just wanted you to know that I’m available to speak to your group at an upcoming monthly meeting. And, I’ll be glad to give away one of my books after my speech. I know your membership will appre*ciate the information because it’s one of the hottest topics today.” Imagine Melissa’s response – “I’d LOVE to have you speak to our group!” If you’ve ever been a program chairperson for a civic club you know that you are ALWAYS looking for credible speakers. With the LTC Expert Authoring Program YOU can now be the credible speaker in demand in your community.
Or, imagine this conversation:
“Hello Ms. Shields. My name is Mary Peters and I’m calling about your inquiry over the internet about our services. May I ask you a few questions? I’d like to stop by to drop off our information. I just completed my new book, “The Senior Solution: Secrets to Maintaining Independence and Choice for Life.” and I’d love to provide you with your own copy! Imagine Ms. Shields response – “I’d LOVE to have a copy of your book!” Anyone in the senior service or elder care business knows how much a caregiver appreciates any additional information they can get their hands on in a time of need. Can you imagine Ms. Shields hiring any other service BUT yours? She’d be crazy to do business with anyone else. After all, you wrote the book on elder care and senior services!
For over 6 years, Valerie VanBooven RN BSN has literally built her business around one very important business component: her books “Aging Answers: Secrets to Successful Long-Term Care Planning and Crisis Management”, and “The Senior Solution: A Family Guide to Keeping Seniors Home for Life!”.
All of her marketing materials and her marketing strategies are initially based on those very important elements of her business. Valerie is a nationally recognized speaker, trainer, successful author and marketing expert – and it all started with her original book written in 2003. Her book was her “hook”. This led to appearances on The Today Show, CNNFN, quotes in Time Magazine, her own radio show, and much more.
Having your book writing in the manner actually costs less than a nice vacation and it will build your business exponentially! The publishing business has changed dramatically - and for the better. It is now possible to print books in small quantities at reasonable prices. You’ll be pleasantly surprised by all of the possibilities that come with having a book ghostwritten for you.